It has long been argued that shrinkage in cementitious materials can occur even in the absence of drying phenomena. Herein we argue that such shrinkage is attributable to colloidal forces that develop between C-S-H particles during the hydration in an out-of-equilibrium process. We base our argument on meso-scale simulation results, and show via microporomechanics theory that such colloidal forces can lead to the build-up of solid eigenstresses causing macroscopic shrinkage deformation.