This paper presents a theoretical and experimental framework for the application of size-effect analysis to microscratch testing as a means to quantify the fracture properties and internal friction of materials at the microscale. The energetic size-effect law (SEL) for microscratch tests is developed for a general monomeric probe shape in terms of an intrinsic size function. The fundamental idea of the proposed approach is to rescale the scratch response to that of the flat punch, a conjecture that allows one to compare the SEL for different probe geometries, and thus solve for the asymptotic fracture toughness and effective process zone length from scratch tests done on homogenous (acetal homopolymer resin and polycarbonate resin) and inhomogeneous materials (mica ceramic and gas shale). As a material of current interest for controlled fracture studies, two samples of gas shale cored from the Marcellus and Eagle Ford formations are tested and analyzed to quantify all material properties that may be derived from the scratch resistance; namely fracture parameters, asymptotic hardness, strength, cohesion, and internal friction.